United Kingdom, May 13 -- Cate Blanchett has launched a non-profit organisation aimed at helping artists and the public prevent AI companies from using their work and identities without permission.

The Oscar-winning actor announced the launch of RSL Media on Tuesday (12.05.26), warning that AI technologies are developing "essentially unchecked and unregulated".

Co-founded with technology executive Nikki Hexum, the organisation plans to introduce a "human consent standard" that allows people to formally declare whether AI systems can use their creative work, likeness or personal identity.

The system will apply to films, books, music, artwork, photography, voices, facial likenesses, fictional characters, names, logos and trademarks.

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