United Kingdom, Aug. 4 -- Setting a price for AI-related services is proving difficult.

An increasing number of firms are selling services that rely on platforms such as ChatGPT, Claude and Gemini - but setting a price is proving surprisingly difficult for those businesses.

Simon Gooch at Saviynt, an identity management company which is incorporating agentic AI into its services, told the BBC: "Trying to tie someone into a cost model for the next 12 months, two years, three years, it doesn't make any sense, honestly, because we don't know."

Bill Peterson, senior director of product marketing at Sumo Logic, admits that as the AI sector is evolving so rapidly, it's tough to find a sensible and stable price point.

He explained: "You get ...