United Kingdom, May 11 -- Selena Gomez embraces her Mexican heritage.

The 33-year-old star has launched a new campaign for her Rare Beauty cosmetics brand featuring 48 people from across Latin America and explained that working with individuals from similar backgrounds was very "meaningful" for her.

Selena - whose paternal grandparents emigrated to Texas from Mexico during the 1970s - told People: "What makes me most proud is our resilience and complexity. I'm proud that being Latina can mean so many different things, and that those differences are something to celebrate.

"Working with the photographer, models, beauty creators, and Rare Beauty employees featured in the campaign who share that Mexican heritage was very meaningful to me....