United Kingdom, Sept. 19 -- Lila Moss is said to have been given the "cold shoulder" by fellow models as she attempts to establish a career away from the considerable shadow cast by her supermodel mother Kate Moss.

The 23-year-old model was among the famous faces walking for H M during London Fashion Week this week, appearing alongside models including Alex Consani, Paloma Elsesser and Karen Elson at the brand's technology-heavy H and M and YOU and I presentation.

But behind the scenes, Lila has reportedly found being the daughter of one of fashion's most recognisable figures does not necessarily guarantee a warm reception from her peers.

A source told The Sun: "Lila was booked in the standard way, just like all the other models. She d...