United Kingdom, Sept. 11 -- Justin Trudeau has launched his own film and TV production banner.

The former Canadian Prime Minister - who is dating pop star Katy Perry - has co-founded Hope and Hard Work, a new production company, with Katie Telford.

Justin and Katie said in a joint statement: "At a time when the world can feel increasingly divided, we believe in the power of great storytelling to bring people closer.

"As a Canadian company, we have an opportunity to bring values including kindness, optimism, openness and a belief in one another to everything we make, wherever the story comes from and wherever it ultimately finds its audience."

The company already has a number of projects in the works, including Closer by Sea, an adapta...