United Kingdom, April 29 -- Strauss Zelnick has suggested that Grand Theft Auto VI will be priced "reasonably", despite ongoing speculation that the blockbuster title could break new ground with a higher-than-usual launch cost.

Speaking at an industry conference, the Take-Two Interactive boss stopped short of confirming an exact price, but emphasised that value for players would remain the company's guiding principle.

Zelnick said: "Consumers pay for the value that you bring to them, and our job is to charge way way way less of the value delivery. Consumers need to feel like the thing itself is amazing and the price they were charged was fair for what they got."

The comments arrive amid growing debate over whether GTA VI could exceed t...