United Kingdom, July 13 -- Pokemon Go studio Scopely believes the blockbuster mobile game is "only scratching the surface" as it celebrates its 10th anniversary.

Originally launched in July 2016 by Niantic before Scopely acquired the game's developer earlier this year, the hit title transformed mobile gaming by combining GPS technology with augmented reality, allowing players to discover and catch Pokemon in real-world locations.

The game became a global phenomenon upon release, encouraging millions of players to explore parks, landmarks and city streets while building communities around raids, events and Pokemon hunts.

Speaking to the BBC, Michael Steranka, vice president of product at Scopely, said the social aspect of the game remai...