United Kingdom, March 25 -- Disney's gaming chief says the company is focused on telling "true original stories" rather than "box-checky" titles.

Sean Shoptaw, the company's Executive Vice President, Global Games and Digital Entertainment, has explained how Disney's attitude to video games as shifted over the last decade.

Speaking at SXSW, he said: "Roughly eight years ago, we made a conscious decision to really focus games in a way that we can serve this medium specifically.

"For a long time, we would do re-tellings of films and other things that really served more of a marketing purpose for the broader company.

"We really re-purposed games very intentionally to be true original stories built for this medium specifically."

Disney wa...