India, Oct. 24 -- Toyota has announced the creation of a new ultra-luxury brand positioned above its existing Lexus lineup, signalling a shift in its global strategy. The move, revealed ahead of the Japan Mobility Show in late October, will focus on the Century nameplate, Toyota's flagship model. Introduced in 1967, the Century has long symbolised Japanese craftsmanship and tradition, often used by senior government officials and the Imperial Household. By establishing Century as a standalone marque, Toyota plans to take what was once a domestic symbol of status and transform it into a global name competing with established luxury manufacturers such as Rolls-Royce and Bentley. The approach aims to strengthen Toyota's position in the top-t...