New Delhi, Sept. 24 -- YouTube Shopping is set to expand its merchant ecosystem in India with the addition of Amazon, AJIO, Meesho, Snapdeal and Tata CLiQ, while new AI-powered tools are expected to make product discovery and creator monetisation more seamless ahead of the festive shopping season.

YouTube on Thursday announced the expansion of its YouTube Shopping affiliate programme in India, adding the new partners to existing retailers including Flipkart, Myntra, Nykaa, Purplle, Shopsy and Tira. The company said the expansion will give consumers and creators access to a wider range of products across value marketplaces, major retailers and specialised beauty brands.

The move comes as creator earnings through YouTube Shopping continue...