New Delhi, Aug. 27 -- Wipro Consumer Care & Lighting has entered India's growing pet food market with the launch of its new brand Snuggles, betting on rising pet ownership and the growing trend of treating pets as family members.

"We are very pleased to announce Wipro's entry into dog pet food category with the brand name Snuggles," Anil Chugh, President, Wipro Foods and CEO, New Product Initiatives, said. "Snuggles is a brand we are bringing in with a lot of innovation and right product at a right price to the consumer."

Chugh said the product combines kibbles with freeze-dried ingredients and human-grade ingredients, which he described as a first-of-its-kind offering in India. The company aims to encourage pet owners to shift from reg...