New Delhi, April 4 -- The phenomenal success of 'Dhurandhar 2: The Revenge' has been nothing short of historic, with the film recently shattering records to become the first Bollywood release to cross the 900 crore milestone in India and over 1,400 crore gross worldwide.

Watching this massive 3-hour and 49-minute spy thriller at PVR, I realised how much the right ambience, from the immersive sound to the premium seating, can truly elevate such a grand cinematic experience.

It was this very realisation of how a theatre's environment sets the tone for a blockbuster that sparked my curiosity and led me to interact with Sanjeev Kumar Bijli, Executive Director, PVR INOX Limited, to understand the strategy behind PVR's evolving excellence.

I...