India, Oct. 12 -- HT Syndication

New Delhi [India], October 12: In today's digital travel economy, trust has quietly become one of the most valuable currencies. Travelers are no longer just booking flights or hotel stays; they are investing in experiences. And before committing to those experiences, most of them turn to a simple but powerful tool: online reviews. Where travelers once depended on travel agents or guidebooks, today's explorers rely heavily on user-generated content, ratings, and traveler stories and experiences shared online.

Research on consumer behaviour highlights the growing influence of online reviews. According to Sci-Tech Today's online review statistics, 93% of consumers read online reviews before making a purchas...