New Delhi, Oct. 8 -- Actor Vijay Deverakonda has approached the Delhi High Court seeking protection of his personality and publicity rights, alleging unauthorised use of his name, image and other attributes of his persona, including through fake endorsements and impersonation.

The plea came up for a brief hearing before Justice Vikas Mahajan, who said the court would pass an order on Deverakonda's application seeking an interim injunction.

Senior Advocate Swathi Sukumar, appearing for Deverakonda, submitted that the actor had been aggrieved by instances of fake endorsements and impersonation, with several individuals allegedly posing as his agents.

The counsel also drew the court's attention to the alleged commercial exploitation of De...