Mumbai, April 30 -- TRENDS, one of India's leading fashion retail chains, has unveiled an exciting new consumer campaign, "This Holiday, Trend It", offering customers a unique opportunity to turn their shopping experience into an unforgettable vacation.

Blending fashion, creativity, and technology, the campaign invites shoppers across India to participate in a first-of-its-kind interactive contest where style meets travel.

Customers who shop for Rs 1499 or more at any TRENDS store can enter the contest by scanning an in-store QR code, creating a personalised AI-generated holiday song, and submitting their entry on the dedicated campaign microsite, as per a press release.

The most creative and engaging entries will be rewarded with full...