New Delhi, July 27 -- Tourism Ministry on Monday signed a Memorandum of Understanding (MoU) with Air India Limited to establish a strategic framework to promote India as a preferred global tourism destination under the Incredible India brand.

The event was held in the presence of Union Minister for Tourism and Culture Gajendra Singh Shekhawat.

The collaboration aims to leverage the Ministry of Tourism's destination-promotion initiatives and Air India's extensive domestic and international network to enhance India's tourism visibility, strengthen inbound tourism and position the country as a global transit and travel hub. The partnership is non-commercial, non-binding and non-exclusive, with no financial commitment on either party,

The ...