New Delhi, June 4 -- As hair colour becomes increasingly popular among young Indians, choosing the right shade and maintaining it properly has become just as important as the colouring process itself.

According to hair expert Shailesh Moolya, consumers today are more experimental than ever, but achieving great results requires more than simply following trends seen online.

Speaking to ANI on the sidelines of the launch of Godrej Professional's new Vybe Collection in Delhi, Moolya, National Technical Head at Godrej Professional, shared insights on hair colour trends, salon care, aftercare routines and some of the most common misconceptions surrounding hair health.

Moolya believes the rise of at-home hair colouring products and increasin...