New Delhi, July 19 -- The global sports economy is set to nearly double over the next decade, with Latino fans expected to account for about one-third of the growth, highlighting the rising commercial importance of community-driven and digitally engaged audiences, according to a recent research report by McKinsey.

The sports economy is projected to expand from around USD 165 billion to more than USD 320 billion over the next ten years, with Latino consumers emerging as a major growth engine. The research highlights that Latino fans tend to consume more sports and spend more on sports-related experiences, reflecting a broader view of sporting events as platforms for family, community and cultural connection.

The report said the growing i...