India, July 3 -- HT Syndication

New Delhi [India], July 3: The wardrobe expectations of modern Indian women have changed significantly in recent years. Today's consumers are no longer shopping only for weddings or festivals. They are building wardrobes with kurta sets for women that move across office meetings, travel, family gatherings, festive celebrations, intimate weddings, and everyday routines. Alongside style, women increasingly expect comfort, versatility, quality, and clothing they can return to again and again.

It was this shift that founder Hiren Lathiya watched unfold over more than a decade in India's ethnic fashion industry. While festive and occasion wear continued to hold deep emotional value, he saw consumers wanting th...