Mumbai, June 24 -- The Securities and Exchange Board of India (SEBI) on Tuesday released a consultation paper proposing a Common Advertisement Code (CAC) for specified regulated entities, aimed at replacing multiple entity-specific advertising frameworks with a unified regulatory regime.

The proposed framework would apply to stock brokers, depository participants, investment advisers, research analysts, online bond platform providers, portfolio managers, and mutual funds and asset management companies (AMCs).

According to SEBI, the Common Advertisement Code is proposed to be incorporated into the SEBI (Intermediaries) Regulations, 2008, with the objective of simplifying compliance requirements while strengthening investor protection.

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