Seoul, July 7 -- The ongoing AI memory crunch is pushing tech giant Samsung Electronics to raise the prices of its upcoming foldable smartphone lineup once again, highlighting how the AI chip boom is altering consumer electronics pricing. The upcoming price adjustments mark a distinct departure from Samsung's historical pricing strategies.

According to a news report by The Korea Herald, leaked pricing from South Korean telecom distribution channels indicates that the entry-level Galaxy Z Flip8 will see an approximate 13 per cent price increase over its predecessor, driven by a global shortage of essential memory components.

The Galaxy Z Flip8 offers the clearest year-on-year comparison as it has a direct predecessor in the market. Citin...