New Delhi, April 5 -- Rural and semi-urban regions are emerging as key growth drivers for India's insurance sector, with a rising share of premiums originating outside major metropolitan areas, according to a study by Policybazaar.

The report finds that 43% of Life and Health insurance premiums now come from districts where a majority of the population resides in rural areas--an increase from 41% in FY23.

The study noted that "43 per cent of Life and Health premium comes from rural-majority districts -- and the share is rising."

This steady rise underscores a structural shift in demand toward non-metro markets.

Data spanning FY23 to FY25 shows that rural-majority districts have consistently contributed over 40% of all new Life and Hea...