Bhubaneshwar, July 15 -- As millions of devotees prepare to gather in Puri for the annual Rath Yatra, Reliance, in collaboration with the Puri administration, is strengthening on-ground support through Puri Rath Yatra Seva Services 2026.

Bringing together a comprehensive range of initiatives spanning Anna Seva, public support infrastructure, sanitation, volunteer engagement, community outreach and technology-enabled coordination, the initiative aims to enhance frontline assistance and help ensure safe, seamless and well-managed pilgrimage for lakhs of devotees expected to visit the holy city, a release said.

Beginning on July 16, the annual Rath Yatra is a deeply revered festival that draws devotees from across the country to witness th...