Mumbai, July 22 -- Reliance Retail today announced the launch of AJIO Beauty, expanding its presence in the fast-growing beauty and personal care segment and further strengthening its fashion and lifestyle ecosystem.

The launch marks another milestone in Reliance Retail's vision of creating an integrated fashion, beauty and lifestyle ecosystem, bringing together the strengths of AJIO and Tira to serve the evolving needs of Indian consumers, according to a press release.

AJIO Beauty offers an extensive portfolio spanning value, bridge-to-luxury, premium and luxury beauty, bringing together skincare, makeup, haircare, fragrances, bath and body, personal care and beauty accessories in one destination.

Customers can discover products from ...