Mumbai, April 13 -- Reliance Jio and Bank of Baroda on Monday announced a partnership to launch 'bob World Lite', a mobile banking app designed specifically for feature phone users, on the JioPhone Prima 4G device, in a move aimed at expanding digital banking access across India.

The initiative aligns with the vision of the Government of India and the Reserve Bank of India to promote financial inclusion and make digital payments accessible to users beyond the smartphone ecosystem.

The 'bob World Lite' app has been developed to provide a comprehensive suite of everyday banking services on affordable feature phones, addressing the needs of millions of users in semi-urban and rural areas. Unlike traditional mobile banking applications, the...