Bengaluru, Sept. 1 -- Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Industries Limited, on Tuesday announced its entry into India's ice cream market with the launch of its new brand Bombay Creamery.

The company said the launch marks its dedicated foray into the ice cream category and reflects its long-term commitment to the market. Bombay Creamery will be backed by RCPL's national distribution infrastructure, retail scale and consumer insights.

The new brand is being positioned as an accessible premium dairy brand, with a focus on using authentic dairy ingredients and offering consumers a quality ice cream experience.

RCPL said Bombay Creamery products are made with real dairy cream, in line with the company's bro...