Quick-commerce, non-metro Gen Z riders emerge as new growth opportunities for electric two-wheelers: BCG
New Delhi, Oct. 26 -- The rapid expansion of quick-commerce and changing mobility needs of Gen Z consumers in non-metro cities are creating new growth opportunities for India's electric two-wheeler market, according to a research report by Boston Consulting Group (BCG).
The report, titled "Electric in Charge: How India's electric two-wheelers are moving into the mainstream," identified full-time quick-commerce and food-delivery workers, along with younger riders in non-metro cities, as two new consumer segments emerging over the past two years.
"The Indian two-wheeler consumer is changing rapidly, in just two years, not only have new segments emerged, but existing ones have evolved," said Ankur Jain, Partner and Associate Director at BC...
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