New Delhi, Aug. 19 -- Public Sector Banks (PSBs) at the "PSB Confluence 2026" unveiled a strategy to deepen financial engagement with India's youth, with nearly 65 per cent of the country's population being below the age of 35 and representing a significant share of the global Gen-Z population.

According to data presented at the event, nearly two-thirds of young Indians live in rural areas, while only one in four earning youth currently hold salaried jobs. The presentation highlighted that 18-25-year-olds accounted for 66 per cent of the 22.7 billion UPI transactions recorded in June 2026, reflecting the segment's growing digital-first financial behaviour.

The gig workforce in India is also projected to grow significantly, increasing fr...