New Delhi, July 3 -- Protein is no longer just a fitness trend for Indian consumers, with 86 per cent of people now considering it an important factor while choosing snacks, signalling a broader shift towards healthier and more functional eating habits, according to the "Farmley Healthy Snacking Report 2026" released on Friday.

The report, unveiled at the India Healthy Snacking Summit (IHSS) 2026, is based on responses from more than 6,000 consumers across generations, professions and cities. It suggests that Indian consumers are becoming more conscious about nutrition, ingredient quality and convenience when buying snacks.

"The future of snacking in India is being shaped by consumers who are making far more intentional choices than eve...