Agartala, Aug. 26 -- Polo Hotels Group, one of Northeast India's leading homegrown hospitality groups, has announced the launch of Chapter Hotels & Resorts, a new upscale boutique hospitality brand aimed at the modern, experience-driven traveller.

The new brand seeks to offer a contemporary interpretation of luxury rooted in local culture, destination-specific experiences and design. With the guiding principle that "the place comes first", Chapter Hotels & Resorts will integrate local food, art, music, architecture and experiences into each property rather than treating them as conventional hotel add-ons.

The brand is positioned as a fresh addition to the Polo Hotels Group portfolio, targeting a younger and increasingly experience-led g...