Agra, April 26 -- Union Commerce and Industry Minister Piyush Goyal on Sunday launched the 'Agra: World Capital of Footwear' brand campaign in Agra, celebrating the craftsmanship of local artisans and women entrepreneurs, ahead of the long-pending bilateral free trade agreement between India and New Zealand scheduled to be signed on Monday.

He announced the launch of the new campaign through a social media post on platform X.

The initiative aims to position Agra as a global sourcing destination, employment engine and export powerhouse, particularly in leather and footwear, AYUSH, pharma, medical devices, light engineering and sports goods.

Speaking alongside New Zealand's Minister for Trade and Investment Todd McClay, Goyal said the ag...