New Delhi, June 10 -- On the occasion of World Anti Counterfeiting Day, Philip Morris India (PM India) reiterated its commitment to dismantle the illicit tobacco network through stronger enforcement and collaboration.

As per the Tobacco Institute of India (TII), in India, illicit cigarettes represent nearly one-fourth of the domestic market, with estimated losses of Rs. 23,000 crores per annum.

Illicit tobacco trade is a growing global challenge, causing significant revenue loss through cross-border smuggling of illegal cigarettes. The issue has expanded beyond cigarettes to include banned and unregulated products like e-cigarettes and vapes, which often bypass regulatory checks.

As per a report released by EU-ASEAN Business Council (E...