Hyderabad, April 29 -- Paradise Biryani plans to add at least 100 new stores across cities, including Bangalore, Chennai, Bombay, Pune and Delhi as it looks to scale its presence and dominate India's biryani category, Managing Director and Chief Executive Officer of the company, Abhik Mitra said Wednesday.

Speaking with ANI, Mitra said the Hyderabad-based brand is riding strong momentum after posting about 25% growth in Q4 and double-digit growth in the second half of last year. "There's a good sort of tailwind in the business now to continue to grow the business," he said.

Mitra attributed the growth to a store model that is now "working very well" and delivering store revenue upwards of 20%. "Paradise believes that our business model ...