Karachi, March 12 -- Pakistan's fruit and vegetable supply chain continues to be dominated by traditional market structures, preventing modern technology platforms from significantly transforming the sector. Despite the global trend where tech-driven companies have disrupted conventional industries, Pakistan's agricultural marketing system remains firmly controlled by middlemen and restrictive regulations, as reported by The Express Tribune.

According to The Express Tribune, industry analysts say that although digital marketplaces and quick-commerce services are expanding in Pakistan's major urban centres, their presence in the fresh produce trade remains extremely limited.

Most fruits and vegetables still pass through conventional whol...