New Delhi, June 15 -- India is fast emerging as the world's most marketing-led AI transformation market, with Chief Marketing Officers (CMOs) reporting the highest expectations for AI-driven revenue growth globally and taking direct ownership of AI investments.

The country is expected to witness 5-9 per cent topline growth from AI, beating the 43 per cent of the global average, as per a survey report by Boston Consulting Group (BCG).

The report noted that India is channelling investments toward the highest-impact growth use cases, positioning the country as the world's most marketing-driven AI transformation story.

"53 per cent of Indian CMOs project 5-9 per cent incremental topline growth from AI use cases, against a global average of...