New Delhi, Aug. 10 -- Outstation travel and targeted discretionary spending emerged as the primary forces shaping event attendance in India, with more than half of attendees traveling outside their home cities to participate in events.

According to a recent KPMG-EEMA report, 54.4 per cent of surveyed visitors traveled from outside their city of residence to attend their most recent event, establishing long-distance movement as a baseline standard for the sector.

The study highlighted significant geographic differences in attendee mobility, revealing that outstation travel was markedly higher among respondents from non-metro locations.

"Outstation travel was higher among respondents from Tier-2 cities, with 74.2 per cent travelling outs...