New Delhi, Oct. 7 -- The National Medical Commission (NMC) has issued detailed guidelines to regulate advertising and digital communication by hospitals, medical institutions and registered medical practitioners (RMPs), prohibiting self-promotion, misleading reviews and testimonials, celebrity endorsements and deceptive claims, while also laying down rules for the use of artificial intelligence (AI) in healthcare promotion.

According to a public notice issued by the NMC on guidelines framed for Ethical Advertising and Public Communication by Hospitals/Medical Institutions and Registered Medical Practitioners, the objective is to preserve the dignity of the medical profession, prevent commercialisation of healthcare and protect patients f...