Mumbai, Aug. 6 -- The entry of new players into India's food delivery market could translate into lower prices, greater choice and wider access for consumers, as increased competition pushes platforms to explore new business models and expand beyond the country's major cities, according to a report by global brokerage Bernstein.

The report said recent moves by new entrants, including Rapido and Flipkart, have the potential to broaden the addressable market for food delivery by targeting lower-value orders and consumers outside the top metropolitan centres.

"Food delivery still caters to a small subset of India," the report noted, adding that food delivery accounts for just over 15 per cent of the country's food services market despite t...