Mumbai, Sept. 29 -- Nearly 80 per cent of Indian home shoppers discover products through social media, highlighting the growing role of digital platforms in influencing how consumers explore and buy products for their homes, according to a Deloitte India report.

The report said the Indian home and household market is expected to grow 1.6 times over the next five years, reaching USD 260 billion by 2030.

It stated, "Nearly 80 percent of shoppers discover products through social media, while 60 percent use e-commerce applications in stores to research products, compare prices and access offers".

The report highlighted that this shift in how consumers discover products is being driven by younger and more digitally informed homeowners. The ...