Mumbai, July 24 -- Despite music being among the most consumed forms of digital entertainment in India, paid music streaming remains significantly underpenetrated, according to a new report by EY and the Indian Music Industry (IMI), titled 'How India listens, streams and pays for music'.

According to the report by EY and IMI, India had approximately 14 million paid music subscriptions as of December 2025 and projects that the subscriber base could grow to 28-30 million by 2028, driven by product innovation, strategic partnerships and evolving consumer preferences.

Based on a survey of more than 15,000 smartphone users across India, the EY-IMI report explores music consumption behaviour, subscription trends and factors influencing consum...