New Delhi, March 17 -- India's share of e-commerce as a percentage of overall retail could increase from around 6 per cent to up to 11 per cent by 2030, and MSMEs will likely account for around half of this growth, according to a report by global consulting firm McKinsey & Company.

MSMEs form the backbone of the retail ecosystem, collectively contributing close to USD 1 trillion in value to the economy every year, which is roughly 30 per cent of national GDP.

These MSMEs operate across multiple sub-segments defined by category, geography, scale, and formality.

India's retail landscape is deeply fragmented. Fragmentation, according to the report, is structural and likely to persist, creating a unique environment where small sellers and ...