Los Angeles, May 27 -- At a time when Marvel Comics has long-resurrected iconic characters for films, it is now the time to bring back the icon himself - Marvel's most famous creator, Stan Lee.

According to a Variety report, AI audio company ElevenLabs has struck an expansive deal with Stan Lee Universe to add the late Marvel writer's voice and likeness to the ElevenLabs Iconic Marketplace - its collection of celebrity voices and likenesses that various companies can license for commercial use.

Under the deal, Stan Lee's cloned voice will also narrate some of his favourite books in the Eleven Reader app. Among them, Stan Lee Book of the Month Club is set to debut with Robert Louis Stevenson's 'Treasure Island'.

Another 11 books are set...