Gandhinagar, May 24 -- "When the cargo doors open at London's Heathrow Airport and the boxes of Kesar and Alphonso mangoes arriving from Gujarat are unloaded, their fragrance wafts across the entire cargo area, making you feel immensely proud as an Indian," said Digvijaysinh Gohil, an importer who resides in England and travels personally to Gujarat every year to oversee his mango purchases.

"For the Gujaratis and Indians living in London, Leicester, and Birmingham, this is not just a fruit, it is a tangible memory of their homeland. People are willing to buy them regardless of the price. Now, even European consumers have developed a taste for Indian mangoes," he added.

Gohil further notes that while many varieties of mangoes are availa...