Mumbai, March 26 -- With travel increasingly shaped by experiences, a recent report by Airbnb has highlighted that concerts, sporting events, and cultural festivals are driving tourism demand and visitor spending across Maharashtra, positioning the State as a key hub for event-led travel in India.

The report "Unlocking Maharashtra's Event Economy: Powering Tourism and Local Communities" stated that large-scale events are translating into measurable increases in travel activity across the State.

During the World Cup matches in 2023, guests who stayed nights in Maharashtra increased by 50 per cent year-on-year, alongside a 75 per cent rise in guest check-ins around match windows, the report stated.

Similarly, the Coldplay concerts in Mum...