Mumbai, Aug. 20 -- The Maharashtra Convention Bureau (MCB), Jio World Convention Centre (JWCC) and the International Congress and Convention Association (ICCA) have launched a Conference Ambassador Programme to help bring more international conferences, congresses and business events to Mumbai.

The initiative aims to bring together India's association leaders and industry professionals to champion international conference bids and strengthen Mumbai's position as a global destination for business events and knowledge exchange.

Under the programme, selected Conference Ambassadors will identify potential international association events, build support among local and international stakeholders, contribute industry expertise to bid document...