Kamath says Zerodha's focus is shifting from active clients to AUM as it turns 16
New Delhi, Aug. 27 -- Zerodha Founder and CEO Nithin Kamath said the brokerage is increasingly focusing on assets under management (AUM) rather than active-client market share, as the company marks 16 years of operations amid a slowdown in market activity and new account additions.
In his 16th-anniversary update, Kamath said the pace at which Zerodha is adding new accounts has moderated as the broader market has not performed strongly. He noted that the decline in account additions coincided with the market peaking in September 2024.
However, Kamath said the company is paying closer attention to the amount of money held by its customers rather than the number of active clients trading through the platform.
"That said, the one number I ...
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