Tokyo, April 9 -- KOSE is old established Japanese global cosmetic brand which has 80 years long history. Its representative person of global business, Keita Matsunami, executive officer, disclosed the global strategy, especially paying attention to India.

KOSE articulates its policy "Everyone's Lifelong Beauty Partner". This concept covers globally, genderless and every generation. Until now, KOSE has developed the global market USA, Europe and Japan. Currently, its gaze is set to global south countries.

Keita Matsunami explained the strategy." For KOSE, the market occupancy of progressed countries is established; on the other hand global south will increase from 3% to 12% in 2030. Regarding India, in 2014, KOSE released skincare and m...