Los Angeles, Oct. 27 -- Instagram is exploring new features to expand its role in digital entertainment, including support for long-form videos such as podcasts.

On Monday, Instagram announced that it is testing out video lengths of up to 90 minutes with select creators in the US.

The product, called Features, is aimed at podcasters, comedians and other long-form creators, with the ability to refer viewers to the full video from the short-form reels on the platform, which are typically around three minutes or less, as per The Hollywood Reporter.

"What you're now going to be able to do is, you see a clip of a podcast that you love, you can just click and continue watching or watch the full video, and you'll be able to dive in and see th...