Bengaluru, May 7 -- Global technology company InMobi on Thursday announced the acquisition of AI-powered app growth platform MobileAction, in a move aimed at strengthening its advertising business and expanding its reach across the iOS ecosystem.

The financial details of the transaction were not disclosed. According to the company, the acquisition will help InMobi Advertising improve its ability to help brands acquire new app users through "organic growth, and AI-powered optimisation."

Announcing the acquisition, InMobi said MobileAction is "a leading AI platform for iOS growth" that helps app developers and marketers "maximise visibility and reach new iOS app users."

Founded in 2013 and headquartered in San Francisco, MobileAction is ...