New Delhi, April 4 -- Rajesh Agrawal, Commerce Secretary in the Department of Commerce and Industry, on Saturday called on India's pharmaceutical industry to reposition itself globally as a producer known for both quality and cost-effectiveness, saying the country must strengthen its reputation for reliability and innovation to boost exports.

Speaking at the 'Chintan Shivir - Scaling Up Pharma Exports' event organised by the Pharmaceuticals Export Promotion Council of India (Pharmexcil), Agrawal said India should move beyond its image as only a low-cost drug manufacturer and focus on building global trust in the quality of its medicines.

"Health care is also about quality preparation; it is also about how we build in quality and credibi...